In order to price a property properly we will compile a list of like-kind comparable sales, perform our own valuation analysis, review recent appraisals of similar properties, review current for-sale competition and factor any value-add/upside opportunities, which the subject property would afford a buyer.
Pricing should be done right from the get-go. We don’t "buy" listings; in other words we won’t tell you your property is worth more than it really is just to get a listing, then later ask you to lower the price because the “market has changed.”
You will get an honest opinion-of-value for your property from the beginning. We encourage sellers to think like buyers. If you wouldn’t buy your own property based on what is being presented, why would someone else? Again, top-of-market but realistic initial pricing is required if you want to work with us.
Realty Yield will then prepare the Offering Memorandum (marketing packages). Our marketing materials are the culmination of many years of experience in knowing what gets results for our sellers and what doesn’t. But again, don’t take our word for it. According to the analytics from LoopNet (the #1 commercial-investment real estate listing site on the Internet), our listings are consistently in the top 5% of most accessed (clicked-on). The numbers don’t lie.
Our materials work because we don’t rely on generic, regurgitated data points. The emphasis is on the numbers (likely investment returns for a new owner/buyer). After all, isn’t the bottom-line about making money? Yes, we also appropriately feature a representative sample of quality photos, rent comparables, sales comparables, market/sub-market and demographic information, maps, etc.
Our marketing packages are very focused on clearly differentiating your property (why a buyer should invest in it) supported by objective, compelling financial/investment return metrics.
All sellers should ask to see samples of a broker’s marketing materials before retaining them. I look forward to sharing mine with you.